As we speculated it might in our M3GAN 2.0 news piece, the sequel’s colossal failure at the box-office has caused panic at Blumhouse Productions.
According to reliable sources, CEO Jason Blum is having “serious” discussions with his associates. The executives are described as “doing some soul searching” as they strategize how to ensure their upcoming releases attain success, following a string of disappointments.
2025 has seen almost every release from Blumhouse Productions either disappoint at the box-office, or fail entirely, despite showing initial promise. Wolf Man, The Woman in the Yard, and Drop all underperformed, and the failure of M3GAN 2.0 means Blumhouse’s entire 2025 slate thus far has been unsuccessful.
This continues a trend first commented on the previous year, wherein Blumhouse lost money on every release, including Night Swim, Imaginary, AfrAId, and Speak No Evil. This puts the studio in a precarious position, and means their last financially successful release was 2023’s Five Nights at Freddy’s.
Now, we’re told Jason Blum’s “soul searching” talks are primarily aimed at handling the upcoming releases of Black Phone 2 and Five Nights at Freddy’s 2 just right. The failure of M3GAN 2.0 is said to have “spooked” Universal, Blumhouse’s primary distributor, and it is vital these next high profile Blumhouse releases land with audiences. If not, it’s possible the studio could lose the first-look deal with Universal… and end up in dire straits.
Hinting at the turmoil within his company, Jason Blum recently spoke about the failure of M3GAN 2.0, echoing critical sentiment that the jarring genre shift alienated audiences:
“We all thought M3GAN was like Superman. We could do anything to her. We could change genres. We could put her in the summer. We could make her look different. We could turn her from a bad guy into a good guy. And we kind of classically over thought how powerful people’s engagement was really with her.”
A trusted source agreed with Blum, stating:
“Once again [M3GAN 2.0] was not the movie audiences wanted to see from Blumhouse, but rather, the movie the director wanted to make.”
So, after two rough years at the box-office, can a tighter ship put Blumhouse back on top? Furthermore, will Black Phone 2 and the FNaF sequel steer the company away from serious trouble?
We’ll just have to wait and see.
