Another flawless poster has been unveiled for The Neon Demon and it’s stunning. We can’t judge a book by its cover – or a film by its poster – but, this really is an exquisite poster. Even the poster tells us “Beauty Isn’t Everything” (it’s the only thing!), but we can’t help but be mesmerised by its black and white design that is sprinkled with just enough colour to hint at the horror within the Neon Demon.
The marketing for The Neon Demon has been the complete opposite of a horror film; there is an intentional evasion of the typical designs you’d expect from the genre that is refreshing and emphasises Refn’s status as an auteur, but also implies that the film is going to be unlike anything we’ve seen in the genre before. We’re definitely excited for it. If The Neon Demon can balance its beauty with real substance, we could be in for a real treat.
When aspiring model Jesse moves to Los Angeles, her youth and vitality are devoured by a group of beauty-obsessed women who will take any means necessary to get what she has.
The Neon Demon will be released on 8th July in the UK. The release date is currently slated for June 2016 in the USA.
Words: Jessy Williams (@JessyCritical)