It’s that spooky time of year!
And Lionsgate and Universal want to take advantage of that, making sure those who can’t experience their most recent frights on the big screen get that chance at home.
To that end, word reaches us that Saw X and The Exorcist: Believer have headed to Video-on-Demand sooner than anyone anticipated.
The tenth entry in the long-running Saw series reached P-VOD platforms on October 20th, after playing in theatres for three weeks and grossing over $70 million worldwide.
The Exorcist: Believer hit on-demand platforms October 24th, whilst continuing to play in theatres. It has just crossed the coveted $100 million mark at the global box-office, meaning all parties involved are happy to reap the streaming benefits early. Although the film underperformed during its debut weekend, it has held surprisingly well, meaning Universal might be jumping the gun slightly with this early digital release, with plenty more big-screen bucks possible.
However, another highly likely reason for both features reaching on-demand so quickly is do desaturate the market. It’s well documented that a lot of horror material has hit the big screen this month, with more still to come. So, with two available at home after making a healthy profit, it gives others a chance to perform.
Regardless, both films will surely make another healthy profit on the VOD circuit, and see similar results when they hit physical media.
It continues to be a good time for horror, and we’re definitely pleased to see it.
