Eli Roth’s much-anticipated holiday slasher Thanksgiving opened November 17th, and much to everyone’s surprise, the movie was a critical darling.
Having been in the works for 16 years, the feature is the result of a faux trailer Roth created for the 2007 double feature Grindhouse. The old-school slasher aesthetic was so effective that fans have clamoured for a full-length movie ever since.
Now that it’s here, the reception couldn’t be any better, with fans and critics embracing the film and hailing it as a new yearly staple. Roth’s direction, writing and the movie’s overall look have been lauded, with the movie’s gruesome deaths and engaging whodunit story highlighted as standouts. Currently sitting at an impressive 83% on Rotten Tomatoes, the consensus is that Thanksgiving is an enjoyable throwback to the slasher glory days as well as the 90s sub-genre revival.
That does beg one question… Why haven’t more people gone to see it? As of November 20th, Thanksgiving has pulled in only $10 million at the domestic box-office, finishing in third for its opening weekend. This is below the projected $12 to $15 million opening Sony Pictures and Spyglass Media had hoped for.
Internationally the movie made an additional $2.5 million, taking its total to $12.5 million worldwide. On a budget of $15 million, this means that Thanksgiving will likely need to earn $40 million to break even and more to turn a profit. With the strong word-of-mouth the picture is generating, this is possible, but this is one we’ll have to wait out.
Whilst disappointing that such an eagerly awaited horror tale hasn’t brought home the expected bucks, it is encouraging to see a slasher movie earn universal praise and be such a positive talking point on social media. We can only hope that this good reputation means Thanksgiving grows legs and ends up being the little slasher that could.
We’ll let you know how this one pans out, folks.