Despite under performing during its opening weekend, Eli Roth’s slasher movie Thanksgiving is proving to have the legs we all hoped it would.
Over the five-day Thanksgiving holiday weekend Roth’s film took in an impressive $10 million. $7.2 million of that was netted from Thanksgiving’s second weekend, meaning the film held up impressively well, avoiding a sophomore slump.
It is generally understood that horror films will drop 50% or more in their second weekend. This has been very evident in 2023’s release roster, with Five Nights at Freddy’s plummeting 73% from it’s opening. Similarly, The Exorcist: Believer fell a painful 65% in its second weekend, as did Insidious: The Red Door.
With this in mind, we can’t help but share in Eli Roth’s joy as he excitedly shared via Instagram that Thanksgiving demonstrated the best staying power among all of 2023’s horror release. Unbelievably, Thanksgiving only fell 30% in its second weekend.
A performance this strong is almost unheard of for a whodunit slasher movie, but fits with Thanksgiving’s glowing critical appraisal.
Currently sitting at $30 million worldwide, this is still not enough for Thanksgiving to turn a profit after factoring in marketing costs. However, the movie will likely continue to surprise us and become somewhat of a sleeper hit.
So, will Thanksgiving become the holiday slasher staple we’d all hoped for after all? Things look promising. Could a sequel possibly be on the horizon? We hope so.